More and more your website will be viewed on smart phones and tablets. A responsive design will mean your site looks great no matter where it’s viewed.
- Smart Phone usage in Australia is approximately 90% 90% 90%
- As of February 2019, 80.8% of people in Australia are shopping online 80% 80%
- 25% of online sales in Australia were made through mobile devices. 25% 25%
Back in October 2016, web analytics firm StatCounter recorded a global smartphone and tablet takeover of desktop web browsing, with 51.3 per cent preferring their ‘mobile’ device.
What’s more, Google prioritises mobile friendly websites on mobile devices. With consumer behaviour shifting to mobile platforms, a modern website platform is important for both your users and your SEO efforts.
Having a responsive website improves your search engine ranking
Responsiveness is one of the top ranking factors that determine the position of your site in search engine results. Because users prefer responsive websites, Google has an incentive to rank them ahead of desktop-only websites or those with separate, stripped-down mobile sites. Optimising for all screen sizes gives you the best chance of showing up for Google searches and generating traffic.
Does it amtter if your website is responsive? The answer is a clear yes. This is a single development solution that allows the website to reformat and reshape itself according to the screen size or device. People are using a wide variety of devices to access the internet, from desktop computers and laptops to phones, tablets and even wearables. In fact, smartphones have become the most common way to browse the net, taking over from desktop use. Our responsive website design services ensure that your website looks, feels and behaves the same way regardless of what screen it is accessed from. sites that resize dynamically while retaining the same form and functionality of the original site.
More visits from mobile devices
The number of people accessing the internet from mobile devices is on the rise. The latest data indicates that 51% of the time we are accessing the internet, we are doing so from a smartphone or tablet. This should come as a wakeup call for businesses that are serious about succeeding online but still don’t have a mobile friendly website. The rapid growth of mobile usage means a large proportion of your potential customers will simply leave your website if it doesn’t show up nicely on their mobile phone.
Over 50% of people on the internet at any given moment are using a smartphone or tablet. What’s more, research shows that tablet users are converting at higher rates than desktop users. This proves that your website needs to be not just viewable, but optimised for mobile devices.
Responsive web design ensures that no matter what device someone uses, your website delivers content in the most effective way. For complex website designs, custom mobile design may be necessary, however in no instance should mobile visitors be left with the standard desktop version. Desktop websites are awkward on mobile devices making it difficult to navigate menus, click links and find what users are searching for. Your website designer will be able to advise you as to whether responsive or a mobile site would be best for your particular situation.